Areas of competence

SPUTNiK5 is specialized in delivering value adding services within the innovation front-end. Front-end refers to the fuzzy state at the very beginning of a development programme that is often very chaotic and difficult to systematize.

Front-end innovation

Add value through Innovation

Add value through Innovation comes from the ability to think and do new things without, being weighed down by the inertia of habit or the blinders of a conservative company culture. This ability must be developed at all levels of the organization and must be constantly nurtured through events and strategic initiatives at both top management, middle management and employee level.

Innovative capability

In SPUTNiK5 we see the innovative capability of a company as the interplay between:

  1. Management
  2. Employees
  3. Culture

It is vital to improve the innovative capability in all three areas to avoid confusion, conflict and projects that end up stranded due to a lack of understanding of the innovative process. Using this model, SPUTNiK5 will assess your need and develop world class tailor-made services to drastically improve the innovative capability of your company.


Systematic Ideation

Systematic Ideation

If creativity is the ability to create new ideas and solutions, then Systematic Creativity is the ability to systematize this process to make idea development more efficient and to make it something that can be turned on and off and used whenever it is necessary. This ability is essential and can be learned by everyone.

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Concept Innovation

Concept Innovation

Concept Innovation refers to a unique approach to innovation that is driven by customer focused development projects. Concept innovation takes its starting point in generating a thorough understanding of the customer before moving into a process of successive rapid development iterations.

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Innovative Teams

Innovative Teams

Creative and Innovative Teams are the driving force of any innovative organization. Members as well as managers of Innovative Teams must understand the psychology of creative teams and embrace the diversity and their fit within the modern organization to fully leverage its creative potential.

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